The short version
- UX Companion is free. There are no accounts, subscriptions or paid plans, and nothing on the site is for sale.
- The content is general information about UX practice. It is not professional advice for your situation.
- You can use the tools and the downloadable templates in your own work and your clients' or employer's work. Please don't resell or republish them.
- The site is paid for by advertising and by affiliate links, which are labelled.
- We work hard to keep things accurate, but we can't promise the site is error-free or always available.
1 · Who we are
UX Companion (uxcompanion.co.uk) is published by POW XD Ltd, a UK limited company. "We", "our" and "us" mean POW XD Ltd. You can contact us at seo@powxd.co.uk.
By using the site you agree to these terms. If you don't agree, please don't use the site.
2 · What the site is
UX Companion is a free reference site for people working in or learning UX design and research. It has guides, a glossary, templates, downloads and free browser-based tools such as calculators, checklists and contrast checkers. You don't need an account to use any of it, and we don't sell anything.
Some pages show a "coming soon" card asking whether you would buy a possible future product. Nothing is for sale. Clicking "I'd buy this" only records an anonymous click to help us decide whether to build it. It is not an order and doesn't commit you to anything.
3 · General information, not professional advice
Our guides are drafted with AI assistance and checked against official and primary sources before publishing, such as the W3C's WCAG, ISO standards, the GOV.UK Service Manual and Nielsen Norman Group research. Figures are reviewed on the date shown on each page. How we write and correct content is set out in our editorial standards.
Even so, everything on the site is general information. It is not legal, accessibility-compliance, financial, employment or other professional advice, and it can't take account of your circumstances. Standards, salaries, prices and third-party products change. Check anything important against the original source, and get professional advice where a mistake would matter. If you spot an error, please tell us.
4 · Using the tools
The calculators and checkers work out their results from published formulas, and each page says which formula it uses. The results are only as good as the numbers you put in, and you are responsible for how you use them.
Most tools run entirely in your browser. Some save your entries in your browser's local storage so they are still there next time; that data stays on your device. A few tools use AI, such as the persona generator. What you type into those is sent to our server and to Google's Gemini API to produce the result, so please don't enter personal data about other people or confidential client information. AI output can be wrong, generic or biased: treat it as a draft and check it before you rely on it. The privacy policy explains what data is processed.
You own what you type into the tools and what they produce for you. We don't claim any rights over it.
5 · Templates and downloads
The templates, checklists and documents on the site and on our downloads page are owned by POW XD Ltd. We give you a free, non-exclusive licence to:
- download, print, copy and adapt them;
- use them in your own projects, including paid work for clients or an employer;
- share completed or adapted versions as part of that work, for example a finished audit report.
You may not sell, sublicense or redistribute the templates themselves (unchanged or lightly changed) as a product, or republish them on another website or in a template library. A credit to UX Companion is welcome but not required.
6 · The rest of the site's content
Articles, the glossary, page designs and other site content are owned by POW XD Ltd unless stated otherwise. You're welcome to quote short extracts with a link back to the page. Please don't copy whole articles or large parts of the site, or scrape it in bulk, without our permission.
7 · Acceptable use
Please don't use the site to break the law, try to disrupt or overload it, try to get around its security, misuse the AI tools (for example to generate spam or harassing or infringing content), or interfere with other people's use of it. We may block access from anyone who does. If you find a security problem, please email us so we can fix it.
8 · Advertising and affiliate links
The site is free because it is paid for by advertising and affiliate links.
- Advertising is provided by Google AdSense. We don't choose the individual ads Google shows, and showing an ad isn't an endorsement. Google asks UK and EEA visitors for consent to advertising cookies through its own consent message; see the privacy policy.
- Affiliate links are marked "Affiliate link". If you click one and then buy or sign up, we may earn a commission from the provider. It costs you nothing extra, and it doesn't change what we write. Every programme we belong to is listed on the disclosure page.
Linked websites, products and services are run by other companies, under their own terms and privacy policies. We aren't responsible for them, and any purchase you make is between you and that provider.
9 · Availability and changes to the site
We aim to keep the site and tools working but can't promise they will always be available, uninterrupted or error-free. We may change, update or remove any page, tool or download at any time.
10 · Our responsibility to you
The site is provided free of charge and "as is". As far as the law allows:
- we don't promise that the content, tools or downloads are accurate, complete, up to date or suitable for your purpose;
- we aren't responsible for any loss or damage that wasn't reasonably foreseeable, or that results from your relying on general information without checking it;
- if you use the site for business purposes, we aren't liable for loss of profit, revenue, business, contracts, opportunity or data;
- our total liability to you for all claims arising from your use of the site is limited to £100.
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that can't be limited or excluded under the law of England and Wales. If you are a consumer, nothing in these terms affects your legal rights.
11 · Changes to these terms
We may update these terms from time to time, for example when the site changes. The date at the top shows when they last changed. The version on this page when you use the site is the one that applies.
12 · Governing law
These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute. If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts.
13 · Contact
Questions about these terms: seo@powxd.co.uk.