The short version
We collect the minimum we need to run UX Companion: the inputs you give the few AI-powered tools so we can run them, standard server logs, and (only with your consent) Google Analytics data. We don't collect email addresses through the site and we don't sell anything to advertisers. UX Companion is published by POW XD Ltd, the data controller for this website.
What we collect
Account information
The site is currently free and doesn't require an account. If you contact us by email, we'll have your email address. If we add accounts in the future, we'll update this page before any new collection happens.
Tool inputs
Most tools run entirely in your browser. When you use an AI-powered tool (for example the persona generator), the inputs you provide are sent to our servers and to the AI provider that processes them (currently Google Gemini). We don't keep tool inputs longer than needed to return your result.
Usage data
Standard server logs: IP address, browser type, pages visited, response times. We use this to debug problems and understand which tools people actually use. We don't combine this with personal information for tracking.
Analytics
We use Google Analytics 4 to count visits and see which pages and tools are used, including when someone clicks one of our affiliate links or the "I'd buy this" button on a "coming soon" product card. We only send fixed labels (the page, the link or card position, the partner or product name and the price shown on the card), never what you type into a tool and never any contact details. Google Analytics sets cookies only if you accept them (see below).
Cookies and your choices
When you first visit, our banner asks whether you accept analytics cookies (Google Analytics). Until you choose, and if you choose Reject analytics, we tell Google (using Google Consent Mode) that analytics storage is not allowed; Google Analytics then doesn't set or read its cookies, though Google may still receive basic, cookieless signals (for example that a page was viewed). Our banner does not cover advertising. Advertising consent for visitors in the UK and EEA is asked for separately by Google's own consent message, which Google shows through the AdSense script on every page. Our banner is not a Google-certified consent platform; Google's message is.
Your analytics choice is saved in your browser's local storage (key uxc_consent) for 180 days, then we ask again. You can change it at any time with Manage cookies, which also appears in the site footer. Advertising choices are changed through the link or icon that Google's consent message provides.
Some tools save your work in your browser's local storage so it's there when you come back (keys starting uxc.), and dismissing a sticky suggestion box is remembered the same way. That data stays on your device and isn't sent to us.
Affiliate links
Links that start with uxcompanion.co.uk/go/ are affiliate links (see the disclosure). When you click one, our server redirects you to the partner and writes a short log line (the link name, the page you came from and your browser type, but not your IP address) and may add one to a click counter. Automated visitors such as search-engine crawlers and link previewers are excluded from those counts. The partner, or the affiliate network (for example Awin or PartnerStack), may then set its own cookies under its own privacy policy to credit the referral. If a partnership isn't active yet, you'll see a short page that says so, with an ordinary link instead.
Advertising
UX Companion uses Google AdSense. The AdSense script loads on every page so that Google can show its consent message and, where ad units are enabled, serve ads. For visitors in the UK and EEA, Google asks for consent to advertising cookies through its own consent message; whether ads are personalised depends on the choice you make there. Even non-personalised ads use some data (such as approximate location and the page being viewed) to serve and measure ads and to prevent fraud.
Specifically:
- How Google uses information from sites that use its services: policies.google.com/technologies/partner-sites.
- Third-party vendors may use cookies for personalised advertising. Google's policy is at policies.google.com/technologies/ads.
- You can opt out of personalised advertising at google.com/settings/ads.
- You can opt out of cookies from many third-party vendors via aboutads.info.
Our own banner does not change advertising consent; that choice is made in Google's consent message.
If ad units are shown, they are labelled "Advertisement". We don't sell your personal information to advertisers, and we don't pass your tool inputs (the things you type into the contrast checker, persona generator, etc.) to ad networks.
Where your data goes
The named third parties that touch your data:
- Vercel — hosts the website and runs the serverless functions that power the tools. Vercel privacy policy.
- Google (Gemini API) — processes AI-powered tool outputs (currently the persona generator). On the free tier, Google may use input data to improve their services. For sensitive client work, wait until we're on the paid tier or use the contrast checker (no AI involved).
- Google (AdSense) — shows Google's consent message and, where ad units are enabled, delivers ads, personalised only if you agree in Google's consent message. See the Advertising section above.
- Google (Analytics 4) — measures visits and clicks. Sets cookies only if you accept them.
- Affiliate partners and networks (for example Awin, PartnerStack) — only if you click an affiliate link. See "Affiliate links" above.
- Google Fonts — serves the typefaces. Your IP address is briefly visible to Google when fonts load.
What we don't do
- We don't sell your data to advertisers, ever.
- We don't run our own cross-site tracking. Google's advertising cookies, which can be used across sites, depend on the choice you make in Google's consent message.
- We don't use your tool outputs to train a model we own.
- We don't collect email addresses through forms on the site; there is no newsletter sign-up at the moment.
Your rights
If you're in the UK, EU, or anywhere with comparable data laws, you have the right to:
- Ask what data we hold on you
- Ask us to correct it
- Ask us to delete it
- Ask us to export it in a portable format
- Withdraw consent for any optional processing
Send any request to seo@powxd.co.uk and we'll action it within 30 days.
Children
UX Companion is a professional reference. We don't knowingly collect data from anyone under 16. If you think we hold data about a child, contact us and we'll delete it.
Changes to this policy
If we materially change how we handle data, we'll update this page and note the change and its date at the top. Material changes, for example adding a new third-party processor or expanding what data we collect, won't apply retroactively to data collected before the change.
Contact
Anything privacy-related: seo@powxd.co.uk. We respond to data requests faster than the 30-day legal limit, usually within a week.
UX Companion is published by POW XD Ltd, which is the data controller for this website.