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Workspace UX health is up 8 points. Three audits closed this week. Marble & Co checkout still needs attention.
Tools
4 / 11Activity
14d04 May
Lumen onboarding · Audit closed
82
02 May
Aster Wealth · Personas v2
v2
28 Apr
Marble & Co · Friction scored
68
25 Apr
Field & Forest · Competitor scan
draft
UX health
30-day trend76
Healthy
+8 points vs last month. Accessibility lifted across three projects; friction reduced on Marble checkout. Heuristic coverage thin on mobile flows.
Workspace
Projects
Containers for audits, personas, journeys and workshops. Each project rolls up into a UX health score.
Project
Status
Artefacts
Health
Lumen Banking
Active
7
82
Aster Wealth
Active
4
71
Marble & Co
Needs review
5
68
Field & Forest
Draft
2
—
Project · Active
Lumen Banking
Reducing time-to-first-deposit for first-time investors. Every artefact contributes to the project's UX health score.
Artefacts
7 of 7Title
Type
Status
Score
Onboarding · Accessibility audit
Audit
Open
71
Maya · Cautious Beginner
Persona
Approved
v2
Maya · Empathy map
Empathy
Approved
v1
Onboarding copy · UX writing
Writing
In review
draft
First-deposit journey · Friction
Friction
Open
68
Mobile heuristic review
Heuristic
Closed
79
Discovery workshop · Notes
Workshop
Closed
—
Tool · WCAG 2.2 AA
Accessibility Checker
Deterministic WCAG checks paired with AI rationale and stakeholder-friendly explanations. Every finding cites its rule.
WCAG 2.2 AA
Mobile UX
Forms
+4
~25s · Sonnet 4.6
0
Analysing
AI Summary
Solid structure. Three high-severity contrast failures and two undersized tap targets are blocking screen reader and low-vision users.
Most structural WCAG 2.2 AA criteria pass. Keyboard order is correct; focus visibility needs work. Body copy reading age sits above the target audience.
Contrast
58
Hierarchy
81
Forms
66
Targets
72
Findings · 11 open
Tool · JTBD + Behavioural
Persona Generator
Structured, framework-grounded personas with motivations, frustrations, accessibility considerations and digital confidence signals.
JTBD
Behavioural
A11y
M
Primary persona · 1 of 1
Maya, the Cautious Beginner
28 · Junior product manager · Manchester
7/10
Digital
3/10
Domain
High
Empathy fit
"I'm not trying to beat the market. I just want to feel like I'm doing something sensible without being made to feel stupid."
Motivations
- Building a quiet sense of financial control after moving cities
- Avoiding "missing out" without taking on real risk
- Wants to be the friend who has savings sorted
Frustrations
- Hidden fees revealed only deep in the flow
- Jargon-heavy copy that assumes prior knowledge
- Sign-up flows that ask for ID before showing value
Behaviours
- Researches in lunch breaks; commits in evenings
- Reads reviews before downloading; trusts peer recs
- Reopens app without acting; needs gentle nudges
Accessibility & trust
- Short sentences, plain numerals, generous spacing
- Transparent fee summaries before commitment
- Progress indicators over hidden multi-step flows
Triggers
- A friend mentioning they've started investing
- Pay-day · small windfall · tax-year reminder
- Seeing a clear, low-stakes "round-up" entry point
Job to be done
- "When I'm worried about being behind on saving, I want a calm, clear way to start, so I can stop putting it off."
Tool · NN/g framework
Empathy Map
Says, thinks, does, feels — plus anxieties, accessibility needs and trust factors. Built to live alongside the persona.
Says
- "I keep meaning to start investing but I never feel ready"
- "I don't want to be the person who falls for a scam"
- "I just want to know what I'm actually paying"
Thinks
- This looks more complicated than it should be
- Am I going to lose money if I press the wrong thing?
- Why are they asking for ID before showing me anything?
Does
- Reads reviews before downloading the app
- Asks two friends what they use before deciding
- Reopens the app three times without depositing
Feels
- Quietly anxious about being behind peers financially
- Embarrassed not to know the basics already
- Relieved when copy is plain and numbers are clear
Anxieties
- "What if I lose money I can't afford to lose?"
- Hidden fees revealed too late
Accessibility
- Plain numerals, generous spacing
- Avoid double negatives in confirmations
Trust signals
- FCA registration visible up front
- Deposit-protection notice referenced
Tool · Microcopy
UX Writing
Generate error states, empty states, onboarding copy and CTAs with controllable tone, reading age and accessibility-friendly phrasing.
Empty state · No deposits
You haven't started yet. Round up your spare change to begin in under a minute.
Error · Card declined
Your bank didn't accept that payment. Try a different card, or check with your bank.
CTA · Primary onboarding
Start with £5 →
Open your first pot
Begin in under a minute
Tooltip · Why we ask for ID
We're required by law to check who you are before you can deposit. It usually takes about a minute.
Coming in v0.5
Same module contract — input → deterministic rules → AI rationale → exportable artefact.